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Sales database for brands in the indirect sales channels

Data Sales Analysis Process EN

Data Sales Analysis

High data quality and on time available information from all of your indirect sales partners. Data sales analysis is the SaaS solution for all the Business Intelligence requirements in the indirect sales channel of Brands: Distributors, e-commerce, Retail POS, …

Data Sales Analysis Process EN

Successfull sales analysis for sales managers

More revenue with less effort

Data has been developed and continuously optimized over many years for the extensive challenges of brand manufacturers such as Logitech in indirect sales to consumers. As a business intelligence solution in the cloud, data is the perfect basis for analyzing complex indirect sales. Up-to-date information of outstanding data quality at all times. Without the time-consuming and complex use of your own resources for data management.

Advantages of a sales database for brands


All defined data including relevant key figures are immediately available in a database. No manual compilation or time-consuming loading of very extensive lists.


Make better decisions with better information about your sales channel and thereby increase your sales.

Jederzeit aktuell

Thanks to the automatic data management process, available data is always up-to-date for your analyzes without any time delay. All over.

Hohe Datenqualität

Sophisticated automatic processes with integrated integrity and quality assurance methods ensure the high quality of the analysis data at all times.

Einheitliche Analysen

Uniform structuring of the data, uniform creation of key figures and joint analyzes ensure that results are uniform.

Keine Ressourcen

No own resources are required for the regular data integration, preparation and provision of the sales database.

Detailed prozess of the sales analytics database

Data Sales Analysis Process Detailed EN

Key features for Sales Manager

Alle Vertriebsebenen

Transparent integration of all relevant sales levels in indirect sales from the manufacturer to the end customer. Each with individual key figures adapted to the sales level.

Individuelle Strukturen

Mapping of individual structures: customers, product or business years. Including multi-level sales assignments.

Vielfältige Preisbewertungen

Multiple price scoring options for different levels of distribution. Suitable for analysis at country level as well as for cross-country evaluation.

KI basierte Händlererkennung

Traders from different data sources are synchronized and enriched. Incorrect analyzes due to duplicates are not possible.

Alle Vertriebskennzahlen

Sales, inventory, returns, planned values, forecast, deliveries, backlog, market shares and much more. Including extended measures (e.G. YTD, YoY).

Umfangreiche Analyseoptionen

Individual dashboards and reports in the VCS Cloud, with suitable analysis systems e.g. Excel, Power BI, Tableau evaluate information or export data.

Cases realized with data sales analysis

Worldwide sales management in a single database

The consolidation of a wide variety of data, formats, currencies and rhythms is now possible worldwide.

Replenishment deliveries for a worry-free order flow

Reliably supply retail chains across all markets using a uniform replenishment system.

Thoughtful management grows your business

The integration of all KPIs, meetings, investments, partners and parameters is the key to your success.

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Welche Formate können eingebunden werden?

All available digital data can be integrated into the vcs Data Sales Analytics database: TXT, EDI, XML, JSON, other web services, XLS, etc.

Welche Datenstrukturen sind notwendig?

No predefined data structures for vcs data are required. With the vcs data integration technology, all structures can be integrated with the desired and relevant data. Even laborious and complex manipulations are possible.

Über welche Wege können Daten an vcs übermittelt werden?

Relevant data can be transmitted to vcs via all common data communication channels: email, (s)ftp, AS/2, web services, API, scraping, etc. Only connection data is required.

Können unterschiedliche Datenzyklen kombiniert werden?

The combination of different data cycles of the raw data is possible without any problems. In this way, daily data can be combined with weekly and monthly data. Different cycles only affect the level of detail of possible analyses.

Wie oft wird die Vertriebsdatenbank aktualisiert?

The update frequency is determined by the defined service level. Usually weekly is sufficient. Depending on the data to be integrated, however, daily updates are also possible without any problems.

Wie bekomme ich Zugriff auf aktuelle Daten?

Current data is automatically available via vcs dashboard after an update of the sales database. In the individual analysis system, opening the respective report or updating the data access is usually sufficient.

Wie erkenne ich fehlende Daten?

The vcs data process ensures that data suppliers are reminded of planned data deliveries in the event of a failure. As a rule, the reminder leads to the delivery of the data. Should it nevertheless lead to a problem, explicit key figures can be used to determine at any time which data is missing.

Ist eine nachträgliche Datenkorrektur möglich?

Subsequent data corrections due to changed raw data are possible at any time.

Können individuelle Strukturen abgebildet werden?

Yes, all relevant individual structures can be mapped. e.g. products, customers, employees, financial years, etc.

Kann die Vertriebsdatenbank individuell erweitert werden?

Yes, individual extensions with new key figures or data levels are possible at any time by arrangement.

Sind Visualisierungen mit Grafiken möglich?

The vcs Data Sales Analytics database does not have its own user interface. However, visualization with graphics is possible at any time if desired using vcs Dashboard or other analysis tools.

Wie verläuft das onboarding?

It´s easy and stress-free.  Simply name the requirements and contacts at the data suppliers. We take care of all the content and technical details.

Gibt es Limitierungen?

There are no content limitations. Customers, products, employees and transactions can be integrated to an unlimited extent.

Was ist für die Nutzung von Data notwendig?

Only internet access and a corresponding analysis system Is required respectively vcs dashboard.

Können Bundles integriert werden?

Different variants of bundles can be integrated transparently into the entire reporting process.

Weitere Fragen?

Just get in touch with us. We will gladly answer your questions.

Your Contact Person


Peter Krebs

Director Customer Success